As your medspa or salon scales, you’ll most likely begin to hire and bring on a team. While this is an exciting time in your business, it also comes with its own challenges.
Stepping into a leadership role can be a more difficult transition than previously thought. Even if you did make a seamless transition, you can still find yourself running into tough or uncomfortable situations with your employees that you need to address.
Addressing an issue with an employee can be hard to navigate and you want to avoid sounding aggressive or rude. You just need to have the right communication skills going into the conversation in order for it to be effective.
Here are the ways we suggest conducting these team conversations:
1. Assume whatever happened was not intentional.
Going into these conversations with the thought that your employee was probably trying to make you mad, is not going to allow you to think about things clearly and...
Overwhelm and chaos fill your mind as you get ready for another day of running your business.
You have employees to manage, a spa to keep clean, client’s to keep happy, content to create for social media, and the list just goes on.
You find your motivation and passion for your business is taking a backseat while instead it starts to feel like a chore and something that’s becoming a burden.
I know the feeling—you've got to put food on the table and keep your business afloat during uncertain economic times. But, you also want to make sure you don't forget about yourself.
It's easy to get caught up in all the things we have going on and forget about our own needs and wants. But if you reject your needs, you can end up feeling exhausted and overwhelmed, which isn't good for anyone! So here are some tips to help you manage wearing many hats at once so that you can feel empowered by all of your commitments instead of exhausted...
Apps like Instagram and Tiktok are great for promoting your business and getting in front of your target audience, however, relying solely on these platforms to market your business is limiting.
I want to talk to you today about the benefits of starting a youtube channel for your beauty business.
#1 Longer Lasting Content
When searching for content on Instagram, most likely content won’t appear that’s more than a week old. Youtube searches will pull up results from 3, even 5 years ago or more. Creating content that disappears after 2 days on Instagram gets old and can lead to burn out. Youtube creates a space where your content is available to everyone no matter how old it is.
#2 Diversify Your Streams Of Income
People want a lot of things from their spa or salon experience, but they all have one thing in common; they want it to be easy. They want to be able to come in, get what they need, and go home feeling great about it.
You have to keep this in mind when picking a product line for your spa or salon. If there are too many options, or if the products aren’t user-friendly for your therapists/aestheticians, then the customer and your employees will have a bad experience.
If you can give your clients what they want without making them spend too much time looking for it or mulling over a decision between options, then you've done your job as a salesperson well!
You also need to make sure that the product line has benefits for both the consumer and for your business as well. That means finding something that makes sense for both parties involved: the client gets what they want (and hopefully loves) and you get sales from those clients.
When it comes to...
What exactly is blogging and why is it so effective as a marketing tool? Blogging is the act of using a Blog as an effective means of spreading your brand message or expertise. Posts can be categorized based on their target audience or topic. However, for many business owners, blogging is a new concept; one that produces questions about how it can be incorporated into your overall marketing plan.
Blogging has been around for ages, and nevertheless it's in vogue. And why not? Blogging is a fantastic substitute to traditional media as it is interactive and can be certainly boosted with social media advertising and marketing. Yet what number of businesses or brands are effectively taking advantage of this channel? Not enough, which is the reason blogging is still a very underutilized tool and might be neglected from your current marketing strategies. Let’s dive deeper into why you should utilize blogging as a marketing tool.
1. Repurposing Content
Whether you’re here because you’re getting ready to hire employees or you already have employees and you’re looking to expand, you’ve come to the right place.
I’m glad you’re here because I am going to share with you some job positions that are crucial to have in your spa or salon to make sure you aren’t working harder than you have to.
Adding more team members to your spa will help lighten your load and allow you to be more of an owner and less of an operator. If it’s not your goal to get out of the treatment room, that’s fine too! But growing your team will still benefit your business in more ways than one.
For a sustainable, profitable spa with responsible scaling you should be bringing $250k in revenue per full time employee. Two part time employees would equal one in this case. This doesn’t mean each full time employee needs to be doing $250K worth of services...
The time to make video content is now.
Instagram is adapting itself to compete with other apps such as TikTok. Instead of it being primarily a photo app, it is now actually boosting more video content and there is special attention on reels.
The benefit of posting video content is that it not only caters to the algorithm but also creates trust between you and your audience. People buy from people, so showing up on camera and letting them see who you are is essential.
This can be a pretty foreign concept to people, especially if you don’t keep up with social media (totally understandable as a business owner with a thousand things to do lol). But, with a little practice and consistency, it can start getting easier to show your face on social media and possibly even fun!
Here are 5 tips for showing up on camera to help you boost sales through your social media!
1. GOOD LIGHTING
As a business in the age of social media, it’s extremely important to keep your online presence as consistent and up-to-date as possible.
Social media is one of the largest forms of digital marketing used by businesses currently. Billions of people are active on social media, and all of those people are potential customers and clients. Social media marketing helps consumers get to know your business, your brand values, your products, and what you offer. It also helps businesses find their target audience. People discover new products and services through social media all of the time.
From vlogging to participating in trends, there are so many options for social media content. When it comes to content marketing, it's not enough that the content is quality, it also needs to be able to convert your viewers into paying clients. With experimentation and strategy, your content can land directly in front of your target audience, but you need to be delivering valuable content...
The definition of an entrepreneur is someone who organizes or operates a business taking on greater than normal financial risk to do so.
Running a business takes sacrifice and at the beginning you might not even be seeing any return investment. Often times we have to put our last cent towards business expenses and leave behind the finer things in life, like eating out or, if you’re experience is similar to mine, not even having the luxury of a home.
BUT there are ways to protect yourself from ever being put in this position and finally being able to achieve financial freedom! The best way to do this is by having MULTIPLE STREAMS OF INCOME.
It’s pretty self-explanatory, but it’s basically when you have money coming in to your business from multiple different places, products, services, or things you’re doing as opposed to just relying on income coming from one main source. We’ll go through 10 different, realistic streams of...
Social media is the new wave of marketing.
Ever since the rise of social media platforms such as Instagram and TikTok, businesses have been reevaluating how they target and market consumers. If you aren’t already on socials, this is your sign to create an account NOW. A few great apps to start on are Instagram, TikTok, Pinterest, Twitter, or Facebook. Seriously, you’re missing out on the world of social media marketing if you’re not taking advantage of social platforms. Social media marketing is a form of digital marketing that prioritizes people, not products. The aim is to get engagement and create discourse between consumers.
When considering buying a product or service, people consult the internet first. A thesis report written by Celine ARCA, Master of International Marketing, tells us almost two out of every three conversations online refers to a brand, product, or service. They look at reviews, comments, and search up content from real people...