Creating Your Social Media Marketing Strategy: 4 Mistakes You Need To Avoid

Uncategorized Aug 04, 2022

Social media is the new wave of marketing.

Ever since the rise of social media platforms such as Instagram and TikTok, businesses have been reevaluating how they target and market consumers. If you aren’t already on socials, this is your sign to create an account NOW. A few great apps to start on are Instagram, TikTok, Pinterest, Twitter, or Facebook. Seriously, you’re missing out on the world of social media marketing if you’re not taking advantage of social platforms. Social media marketing is a form of digital marketing that prioritizes people, not products. The aim is to get engagement and create discourse between consumers. 

 

When considering buying a product or service, people consult the internet first. A thesis report written by Celine ARCA, Master of International Marketing, tells us almost two out of every three conversations online refers to a brand, product, or service. They look at reviews, comments, and search up content from real people...

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Four Ways to Get New Clients!

Uncategorized Feb 24, 2022

 When I opened my little spa studio, I had the “If you build it they will come” mentality. And guess what that got me?

 

NO CLIENTS

NO MONEY

NO CONFIDENCE IN MYSELF AS A BUSINESS OWNER

NO COURAGE TO LEAVE MY OTHER JOBS SO I COULD ACTUALLY FOCUS ON GROWING MY SPA.

 

I really, truly thought that if I just showed up on the scene that somehow my Ideal Client would magically gravitate toward me. I thought that being a talented treatment provider and having product knowledge was enough to grow a thriving business. But guess what?? You could be the most talented treatment provider in the ENTIRE WORLD, but if no one knows you exist, non of that talent will matter!

 

So here are four things you can start doing TODAY, that will help you fill your books and get more clients!

 

  1. Be VISIBLE online and in your community

 

Just like I mentioned above, if no one knows you exist or that you have the solution to their problem, they’re never going to...

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5 Reasons to Focus on Client Retention—Not Just Client Acquisition

Uncategorized Jun 16, 2021

As an esthetician or spa owner, you may be concerned with filling your books. If this isn’t something that happens consistently for you, there’s a HUGE need to make it consistent asap! This is because, unless your main source of income comes from product sales, education, or something else, your business is probably dependent on seeing clients and performing services, right?

But as you’re working so hard to fill your books, we highly recommend you focus on one particular type of client, and that is REPEAT clients!

Repeat clients? Don’t those just naturally rebook? Should you really be putting any energy in rebooking repeat clients when there are so many potential NEW clients out there?

When we talk to estheticians and work with them in our one-on-one coaching program, we usually find that they are spending a ton of time and energy on finding new clients when they have a huge database of clients they have already seen but never rebooked! One esthetician we...

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Three Reasons to Start Good Business Habits Early in Your Esthetics Career

Uncategorized Nov 17, 2020

How many of you are just starting your esthetics career-- either about to go to school, still in school, or just recently licensed? One of the best pieces of advice we can give you is to start forming good business habits NOW. You may be thinking-- But why? I'm still so fresh in my career that I have PLENTY of time to make some mistakes, learn things the hard way, not take this too seriously too soon! But is that really the attitude you want to ALREADY have?


Think about how much you have (or are about to) invested into school, how much time you are going to spend learning your craft during AND after school, and WHY you went into this career in the first place! Is this just a hobby? Or do you need this to be your livelihood? If being an esthetician is your main source of income (or will be), then do you really in your heart of hearts believe that you have time to waste and form bad habits that you'll have to un-learn later?


Here's the thing-- the idea of forming a few bad habits...

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