What exactly is blogging and why is it so effective as a marketing tool? Blogging is the act of using a Blog as an effective means of spreading your brand message or expertise. Posts can be categorized based on their target audience or topic. However, for many business owners, blogging is a new concept; one that produces questions about how it can be incorporated into your overall marketing plan.
Blogging has been around for ages, and nevertheless it's in vogue. And why not? Blogging is a fantastic substitute to traditional media as it is interactive and can be certainly boosted with social media advertising and marketing. Yet what number of businesses or brands are effectively taking advantage of this channel? Not enough, which is the reason blogging is still a very underutilized tool and might be neglected from your current marketing strategies. Let’s dive deeper into why you should utilize blogging as a marketing tool.
1. Repurposing Content
Blogging can be an effective way to repurpose content. If you have content that works well on one platform but not another, then consider repurposing it for other platforms. For example, if you have a great blog post about how to take care of your lash extensions that gets lots of traffic, consider sharing it on Instagram as an image or reel with some text overlay or in an Instagram Story. This makes it easier for you to reach your audience with consistent messaging across all of their touch points.
You can also use your blog as an archive for all of your previous posts; this will help your company’s online presence if it ever goes offline due to an unprecedented situation.
It gives you the opportunity to create content that can be repurposed in multiple ways, including:
- Articles for your company’s blog
- Posts on social media channels like Facebook and Twitter
- Email newsletters
- Press releases
- Slideshare presentations
2. Website Traffic
Blogging can help you drive traffic to your website by making it easy for people to find what they're looking for. If you blog about a specific topic or industry, readers who are searching for that information will be able to find it on your site. Blogging can also help with SEO (Search Engine Optimization). If you have quality content on your site, then search engines will reward you with higher rankings in their results pages. This means more visitors from organic searches!
Blog posts are indexed by search engines and linked to other sites, which means that your blog is more likely to be found by people searching for information about your business or industry (and potential customers). This can help you build brand recognition and increase awareness of your services and products.
With blogging, you can speak directly to a target audience by creating content that is relevant, engaging, and provides value. You can also make sure that your brand is consistent across all channels so that people recognize it as being yours as soon as they see it.
It will help you establish yourself as an authority in your field. This can lead to more qualified leads who are interested in what you have to offer.
3. Establish Yourself As an Authority
Blogging is a great way to establish authority and share your knowledge.
One of the main benefits of blogging is that it allows you to flex your knowledge. You will be able to display your expertise by writing articles on the topic. You can also share your personal experiences with other people who have similar interests.
If you have a large audience, then it will be easier for you to influence them and persuade them into doing something. Blogging can also help in making connections with other bloggers who are interested in similar topics as yours.
When you write a blog post, it's easy to forget that there are real people reading your writing—people who are waiting to hear what you have to say next! Blogging gives them an opportunity to follow along on whatever journey led up to this point in time. And even if they don't agree with everything you say, they'll still appreciate the fact that someone took the time out of their day to write something down that might make them think differently than they did before reading it.
Blogging is a great way to get your name out there and establish yourself as an expert in your field, which will help you stand out from the crowd of other experts.
4. Build brand voice
Blogging is a great way to build your brand voice and establish a tone that can help you connect with your ideal client.
First, blogging helps you establish a tone that is consistent across all of your digital assets. This can be difficult to do when you're working in different mediums, but blogging is one way to make sure that the voice of your company is consistent across social media, email marketing, and even your website.
Second, blogging allows you to connect with your ideal client. By establishing a relationship with readers through regular posts about topics they find interesting, you'll be able to better understand what makes them tick—and how you can help them achieve their goals!
So, why should you blog? If you’re managing a business, you have a certain audience that is interested in your products, services, or offerings. Blogging is an easy way to extend your reach to a much wider audience who will potentially be interested in what your business has to offer. Business blogging allows you to create opportunities for engagement and new revenue streams. Blogging can attract new customers and give potential clients an amusing, engaging look into your work space as well as a look into the mind of the business owner or key staff members. You can establish a presence that is beneficial to both current and potential customers.
So what does that mean for you? It means you should be blogging. We know, we know, this stuff is soooooo 2009, but it’s not going away anytime soon. Social media will continue to grow in importance as a marketing channel, and blogging is here to stay. So before you shoot down the idea of blogging, ask yourself three questions: 1) Is your content on par with the best of the best? 2) Are you repurposing your content effectively across channels? 3) Do you have a plan to consistently blog moving forward? If you answered “no” to any of these questions then it’s time to start blogging now.